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THE VALUES
«Bloggie» defends the connection between people of different profiles, sectors and cultures. The smart use of this media to establish a exchanging network of knowledge and learning. Connect and share experiences and emotions.
THE «NAMING»
The origin of «Bloggie» comes from the term «blog», a format of digital space where people can be themselves without fear of being judged by their ideas, gender , tastes, beliefs or ways of dressing.
In a fictitious digital world that, on occasions, dehumanizes the real world, «Bloggie» bets on fundamental values. Hence our character is a humanized computer screen wearing glasses as a «wink» and representation of knowledge
«Bloggie» is a character of simple and smooth shapes that adopts the different personalities and profiles of our society.
Interest in connecting and sharing
Aesthetics
DIFFERENCES THAT MAKE US THE SAME
Among the people in our environment are:
runners, hipsters, hippies, alternatives, folk, rockers, entrepreneurs, gamers, ...
«Bloggie» connects with all of them adopting different personalities and aesthetics.
CULTURE AND DIVERSITY
Taking the culture of diversity as a reference, the different personalities of «Bloggie» are made, who represent themselves from a very simple common base adding, in each case, aesthetic lines, details and accessories characteristic of every «look» or personality.
DESIGN PROCESS
The work and personalization process of each «Bloggie» is carried out by means of the manual illustration to later go on to digitize them in order to carry out the different previous productions and fabrications.
«A very recognizable character»
